By: Nancy Johns
If your visitors have questions about your site from the moment they arrive, such as “am I on the proper website?”, “where do I go from here?”, “how do I get back?”, “where is the Contact page?”, and “is this site trustworthy?”, then you have a problem.
We'll get right to the point: if your website isn't simple to navigate, it won't succeed. Why? Because today's users don't want to and shouldn't have to think too hard about what to do after they've arrived at your website.
No website owner, obviously, wants to make things tough for their visitors or clients. It's just not that simple to create a user-friendly website. well.
Do you require some guidance? In this piece, we'll go over eight techniques you can use on your website to make it simple for visitors and prospects to figure out what to do from the moment they arrive.
1. Make it clear what your website is all about.
Can a visitor tell what your site is about or whether they've arrived in the right spot the moment they arrive?
To accomplish this, make sure your most vital information is shown prominently “above the fold.” The upper half of a page that is visible in a browser window when it initially loaded is referred to as this.
So, what kind of information should you include above the fold? You should at the very least include:
The top-left corner normally contains your logo and your name or business name.
It's your gift. If you're a business, this may be your most popular products and/or services; if you're a freelancer, it could be your most recent project; or if you're a non-profit, it could be your current cause.
A strong and visible call-to-action that instructs visitors on what to do next.
Here's an example from our friends of Affordable Sites Advertisement:
Here is another one from a street paint Artist in Vieques, Puerto Rico
2. Ascertain that they are aware of the next steps to take (and a clear how)
Let's say you're seeking for a computer technician, and you come on this page. Would you say figuring out what you should do next is simple?
Probably not, and you would just get out of the website and search for another one. You need to ask to yourself; Will my visitors know what to accomplish next and how to do it when they arrive at my homepage or any other page on the site?
Sometimes it happens that websites owners add unnecessary content wasting space and time and at the end the customers just end confused of what they should be doing.
Now on this example everything is clear
Is it self-evident what you ought to do next?
Because it is the most visible element on the page, yes. To request a callback and schedule a Handyman, fill out the form and click the "Contact us" button. As simple as it is.
Examine your entire website to ensure that your visitors understand what to do next and how to do it, regardless of the page they arrive on. If the following step isn't evident, make it so.
3. Make navigation easier for yourself.
What is one of the most important characteristics of a user-friendly website? It's all about getting around.
People may easily locate what they're seeking for thanks to simple, straightforward navigation. The difficulty is that organizing and structuring your entire information so that it makes sense to your users is a difficult task.
Avoiding recreating the wheel is the finest advice we can give you. When it comes to navigation and menus, stick to what users are already comfortable with.
If your navigation is confusing or unusual, you'll not only confuse visitors, but you'll also make them work harder to complete what should be a simple job, such as purchasing a product or completing a contact form.
So put on your customer hat and try to map out how they would navigate through your site to complete a goal, whether it's learning more about your company, purchasing a product or service, or contacting you.
Consider the most critical information you wish to emphasize. What information, message, or product do you want consumers to view first on a web page? And what is the next step you want them to take?
Like this example of Affordable Sites Advertisement
Users can easily tell what the page is about, which option to select from the menu, and what the next step is because to the navigation menu's simplicity, visibility, and lack of jargon.
The most crucial thing to remember is that users expect navigation to provide them with a few key features:
They are aware of their location on the web.
What is the best way to get from point A to point B?
The next step they must take to accomplish an activity (such as purchasing a product, signing up for a newsletter, or contacting you) That's why it's critical to link your logo to your homepage, as users expect you to do.
The simpler these tasks are for your visitors, the faster they will complete them.
4. Make it simple to read and scan your content.
Is your website's text easy to read and scan?
You need to improve if you're using too many different fonts or if visitors must squint to understand the content because there's not enough color contrast. Using no more than three easily readable typefaces
To make the message simple to read, use a high-contrast text to backdrop color mix. Ensure that links can be distinguished from regular text. To split your content down into manageable portions, use headers and sub headers, brief paragraphs, and bullet points. Instead of staring at a wall of text, your visitors can rapidly scan your page and discover the information they need.
5. All broken links should be fixed.
Visitors are repelled by broken connections. It gives them the impression that they've come in the wrong location or that your website is down. It also gives the impression that your website is untrustworthy, and no one wants to do business with a firm they don't believe in
6. Make sure your website appears and functions well on all types of devices.
Although this may seem self-evident, there are still many websites that do not appear or perform effectively across all platforms — smartphones, tablets, and desktop computers.
You can be certain that your target demographic is using their smartphone to access your website. What has been their experience? Is it necessary for them to pinch, zoom, or swipe to view the content? Or are they having a pleasurable experience, allowing them to easily search and find what they're looking for?
Because this is a Google ranking criteria, if your site isn't mobile-friendly, you'll not only frustrate and drive away prospects, but you'll also impair your visibility in the search engine results.
Customer service, user experience, and intuitive design are all terms that can be used to describe how a company treats its customers All of the keywords you constantly coming across while learning how to enhance your website are trying to convey the same message: if your website isn't easy to use, it won't prosper. So, take a closer look at your website and see what you can improve based on the suggestions in this post to ensure that your visitors have a positive experience when visiting it.
And if you don't feel confident doing it yourself, contact them Affordable sites Advertisement web design company They will do it for you for a low cost but with a high quality.
By: Nancy Johns